The Best Places to Shop on Black Friday This Year
Every year, we hold our breath all year long until we’re ready to splurge on that one Black Friday deal we’ve had our eye on. From TV’s to mixers, you never know just what deal you’ll find when you’re being herded through your local big-box store like cattle along with everyone else in your city.
Watching the chaos unfold every year has even become a spectacle sport. We watch people on live news pitch tents and camp outside stores in line for the biggest and best deal of the year. After all, why pay more when you can pay less! We get it, saving a few extra bucks on your holiday shopping can make a big difference when you get your credit card statement in January.
Luckily for you, we scavenged the internet like one of those extreme couponing people on TLC to find the best places to shop this Black Friday. These stores always seem to have the best deals and rarely let us down. So, if you’re looking for a place to start this Black Friday, look no further. We’ve got you covered!
These are the best places to shop on Black Friday this year. If you like shopping guides like these, check out the article we picked for you at the end of this one!
Macy’s
Macy’s is always a popular Black Friday hot spot, but this year we’re expecting deals like we’ve never seen before. The deals (which can be as much as 50% off on certain items) begin with early access Black Friday starting on November 7th, with new deals popping up online and in stores until the big day itself.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Macy’s from 2017 to today:
- 2017: 45.6%
- 2018: 48.7%
- 2019: 46.1%
- 2020: 56%
- 2021: 58.5%
JCPenny
JCPenney is a favorite for many shoppers looking for good deals on any day, and their Black Friday sales never fall short. This year, the store is starting Black Friday early online, and they advertise major savings for thousands of items—40% off select clothing, 60% off select furniture and home items, and a whopping 75% off for certain jewelry brands and styles.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for JCPenney from 2017 to today:
- 2017: 66.3%
- 2018: 65.1%
- 2019: 61.0%
- 2020: 56.7%
- 2021: 57.6%
Belk
While closed on Thanksgiving, Belk's Black Friday sales begin online on November 18th and continue on to the actual day. Their biggest discount this year comes from 75% off doorbusters at the store, but you also might want to check out the Belk gift card giveaway, which will give more than $1 million in free gift cards to shoppers on Nov. 25th and 26th.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for JCPenney from 2017 to today:
- 2017: 62.8%
- 2018: 68.9%
- 2019: 66.9%
- 2020: 50.0%
- 2021: 56.7%
Kohl’s
You'll want to get started on your Black Friday shopping early at Kohl's because they're giving away $10 in Kohl's Cash for every $50 you spend during their early access promotion (Nov. 20th to the 25th). In addition to specific Black Friday deals, Kohl's shoppers will also get an additional 15% off any purchases online or in-store during this promotion as well.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Kohl’s from 2017 to today:
- 2017: 66.3%
- 2018: 60.8%
- 2019: 57.1%
- 2020: 51.9%
- 2021: 49.3%
Office Depot
Whether you're looking for hardware or office furniture, Office Depot has some great deals on Black Friday this year. Select computers have been slashed by $100 or more, and you can save up to $300 on select office furniture supplies. Additionally, all photo-related products are 50% off during this sale which begins at midnight on Thanksgiving day.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Office Depot and OfficeMax from 2017 to today:
- 2017: 34.5%
- 2018: 42.6%
- 2019: 36.6%
- 2020: 33.3%
- 2021: 42.8%
Lenovo
Lenovo products can be bought online or in certain retailers, and they're offering some major savings for Black Friday in 2022. They're currently advertising laptop discounts of up to 27% for gaming models and up $1400 off other select models. These sales run through Black Friday and into Cyber Monday this year.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Lenovo from 2019 to today:
- 2019: 38.6%
- 2020: 44.1%
- 2021: 40.3%
Nordstrom
Black Friday savings begin on November 18th at Nordstrom, and, like most years, you can expect discounts of up to 50% off. Early access savings for the store have already begun and include modest discounts for many clothing items—however, we're expecting those savings to ramp up the closer we get to the actual date of Black Friday.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Nordstrom from 2017 to today:
- 2019: 36.9%
- 2020: 39.0%
- 2021: 33.2%
Walmart
Probably the main destination for Holiday shopping for many families, Walmart always does it big for Black Friday. They even go so far as to roll out pallets with plastic-wrapped stacks of products ready for shoppers to grab. This year, the savings have already begun online with discounts like $250 off the iPhone 12 and toys and games for the family at $10 or less.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Walmart from 2017 to today:
- 2017: 34.2%
- 2018: 29.9%
- 2019: 34.3%
- 2020: 27.8%
- 2021: 31.6%
HP
Black Friday is probably the best time of year to buy new electronics, and HP doesn’t disappoint with their Black Friday promotions. Be ready for daily doorbusters leading up to the big sale, as well as free shipping storewide! They’re cutting prices on Chromebooks and laptops by hundreds of dollars!
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for HP from 2017 to today:
- 2017: 34.0%
- 2018: 27.5%
- 2019: 37.4%
- 2020: 31.7%
- 2021: 31.3%
Big Lots
Big Lots is the value hunter’s best friend! You can get anything from furniture, decor, cookware, and all things seasonal decor at a fraction of the cost at other stores. This year, Big Lots is advertising sales for both Black Friday and Thanksgiving day. These include 25% off holiday decor and 50% off all toys, which is sure to make the kiddos happy.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Big Lots from 2017 to today:
- 2017: 24.1%
- 2018: 22.9%
- 2019: 27.9%
- 2020: 20.0%
- 2021: 29.2%
Amazon
Be sure to check in on Amazon’s Black Friday deals all around during the holidays. This year, many of the website's sales are focused on their electronics. They're advertising major savings like 50% off select Fire tablets, 30% off select Kindle models, and 30% off the Blink video doorbell. Additionally, many third-party merchants on Amazon are expected to offer major savings this year as well.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Amazon from 2017 to today:
- 2017: 36.8%
- 2018: 29.3%
- 2019: 25.4%
- 2020: 26.5%
- 2021: 27.5%
Academy Sports + Outdoors
If you’ve got your eyes on any new athleticwear or equipment, Academy Sports + Outdoors is the place to be on Black Friday. They have camping equipment, bikes, workout gear, and much much more! This year, they're advertising 50% off select bike models for children, 40% off game room games, and up to $300 off select backyard equipment.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Academy Sports + Outdoors from 2018 to today:
- 2018: 28.0%
- 2019: 31.8%
- 2020: 31.5%
- 2021: 26.3%
Best Buy
Every year Best Buy seems to be the hot spot for Black Friday shoppers, it seems we see people lined around the building waiting for the latest video game console or TV deal. This year, folks are looking forward to up to $300 off some of their most famous TV brands and computer deals where you can save as much as $500. Additionally, many of their individual products will be marked down during this time too.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Best Buy from 2017 to today:
- 2017: 30.0%
- 2018: 28.7%
- 2019: 29.5%
- 2020: 25.3%
- 2021: 22.3%
Target
The Black Friday savings have already begun at Target, and we expect they'll release even more deals as the actual day approaches. You'll find savings on all sorts of items at Target this year, like 30% off sweaters for the whole family, up to $300 savings on select TV models, and up to $60 off on the Apple Watch.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Target from 2017 to today:
- 2017: 22.7%
- 2018: 28.1%
- 2019: 34.3%
- 2020: 34.8%
- 2021: 36.2%
Overstock.com
Overstock.com loves Black Friday so much they do an entire week of deals leading up to the day of with 70% off thousands of items across the Overstock website. If you’ve been eyeing some new nightstands or a new sofa table to go behind the couch, now may be your moment to snag one at a decent price—the Black Friday sale prices have already begun, so there's no need to wait!
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Overstock from 2020 to today:
- 2020: 22.7%
- 2021: 22.1%